Did you learn anything of value? Or did it just reinforce what you already know? Research isn't research if it doesn't uncover something new. Something unexpected. Something you didn't know about your customers, your marketing, your product.
It's not always a big surprise. It might just be a slightly different way to think about your product or service. Or it could uncover your brand's core positioning and consumer promise. We call it the right amount of surprise. A little extra knowledge. After all, knowledge is power. That kind of power can be the difference between a good product and a great one.
We use cultural anthropologists. Psychologists. Advanced statisticians. Folks who can look beneath the surface to find real nuggets of truth.
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By starting with the critical business decisions you need to make, we recommend the market research technique that makes the most sense for your project. Because of the wide range of techniques available to us, we are able to adapt our research methodology to the specific business challenges that you face, rather than force-fitting your needs into pre-defined research packages or formats. |
Focus Groups/Individual Interviews Real-Life Observation/Ethnography Concept Testing/Evaluation In-Home Use Testing/IHUTs Using Psychology to "Get" Consumers Market Segmentation and Modeling Dial Testing/Real-Time Feedback Survey Design |