About Gray Insight

The Power of Market Research

In a world of do-it-yourself surveys and instant polls on almost every topic, we strongly believe in the value of market research as a profession that requires skill, knowledge, experience and the ability to cut through the results and see the story behind the results. The answer to every research question can't be to simply do a couple of focus groups or to throw together a quick survey.

What We Bring to the Table

We're actively involved at each stage of the research process. That's why Gray Insight is distinct from other research companies - our partnership approach defines the way we work with our clients, employees and suppliers. Working collaboratively means that we can take advantage of the intangible elements that lead to real results, including clearly understanding each other's goals, keeping you informed at each stage of the research process and implementing simpler, more effective research practices.

How Do We Achieve This?

We start with the questions that have to be answered, identifying the vital information you need to make the right business decisions.
We design a research plan to provide the data and analysis to answer these critical questions, keeping your budget and timelines in mind. We'll recommend how to proceed and show how this research will meet your goals.
We apply our research and analytical experience and tools - leading-edge, wide-ranging and flexible - to provide the market insight you require.
We present our findings in an understandable and visually compelling way.
We make meaningful recommendations based firmly on those findings but also tied back to your original objectives.

Where Can We Help?

Over the years, we've worked in almost all product categories and used pretty much every technique out there so we can bring that experience to your projects, whether large or small. Here are some of the key questions that we can help you to answer:

    Who are your current and prospective clients and how should you talk to them?
    Why does your target audience buy or use the brands they do now?
    What are your brand's core strengths and weaknesses, its "sweet spot"?
    Where are the new market opportunities you've not seen yet?
    How should your products look, feel, taste, etc. and how can you minimize the risks of new product development?
    What is the optimal price for your products/services?

If you're interested in learning more about how we can help you, call 877-230-4527, email us or request a project consultation here.